Rita Mkpado
3 min readFeb 16, 2023

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Building A Web3 Community from Scratch; A step by step guide to attain Mastery

Building a Community from scratch can seem daunting and one problem alot of Community Managers experience is the Growth Curve but with the right plan, it’s achievable.

Here’s a community strategy to help you kickoff:

➡️ Step 1: Define Your Goals and Target Audience

Before you start building your community, it's important to define your goals and target audience.

Take time to answer questions like;

🔃What do you want to achieve with your community?

🔃Who do you want to engage with?

🔃Are you looking to build a community around a specific Web3 technology, project, or idea?

Identifying your goals and target audience will help you create a more focused and effective community engagement strategy.

➡️ Step 2: Identify Your Channels

Once you've identified your goals and target audience, the next step is to identify the channels you'll use to engage with them.

Web3 communities can be found on a variety of platforms, including social media, forums, and chat applications.

Choose the platforms that align with your community goals and where your target audience is most active.

➡️Step 3: Develop Your Content Strategy

Now that you have your channels in place, it's time to develop your content strategy.

Your content should be relevant and valuable to your target audience, and it should also align with your community goals.

You can create content in the form of blog posts, videos, podcasts, social media posts, and more.

The key is to provide information that is useful and engaging to your audience.

➡️ Step 4: Engage with Your Community

Engagement is the heart of any community, so it's important to actively engage with your community on a regular basis.

Respond to comments and messages, ask questions, and start conversations.

Show your community that you value their input and feedback.

➡️ Step 5: Offer Incentives

Offering incentives is a great way to encourage engagement and build your community.

Consider offering rewards for active community members, such as access to exclusive content, early access to new Web3 technologies, or discounts on products or services.

➡️ Step 6: Organize Events

Organizing events is a great way to bring your community together and encourage engagement.

These events can be in-person or virtual, and can include meetups, webinars, workshops, and more.

By providing opportunities for your community to connect and learn together, you can strengthen the bonds of your community.

➡️ Step 7: Measure Your Success

Finally, it's important to measure your success so that you can identify what's working and what's not.

Use analytics to track your engagement rates and community growth, and adjust your strategy accordingly.

Final Takeaway

Building a Web3 community from scratch takes time and effort, but by following these steps and staying consistent, you can build a strong and engaged community that supports your goals and vision.

Good luck and Happy Building

Hey, Thanks for Reading

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Want to build your community? Let’s Chat

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Rita Mkpado

•Web3 Community Manager and Marketer• I write about Web3~ . Follow me to learn more